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Clarity for Innovators
Insights on sustainable healthcare innovation, regulations and circularity.
Practical perspectives, reflections, and structured guidance for founders, innovators, and healthcare professionals navigating sustainability, compliance, and growth. Here you’ll find articles that translate complex topics into clear thinking and actionable next steps.



Where the Real Circular Economy Opportunities Are for MedTech Start-ups (Including MDSW Founders)
In this post, I’ll show you where the real opportunities lie, mapped to different business models - including if you’re building medical device software (MDSW) rather than hardware.
12 hours ago4 min read


Why the 9R System Matters - Even If You’re a Founder Buried in MDR
Let’s look at why it matters to you as a MedTech founder. Several new EU regulations are either already in force or coming into effect over the next few years, and they will have implications for medical devices. Switzerland has committed in law to achieving net-zero GHG emissions by 2050. This presents an opportunity for start-ups.
5 days ago3 min read


What is Circular Economy? Understanding the 9R System
A short series exploring what circular economy means for MedTech: what is it and what are the opportunities to develop the kinds of innovations that larger companies will increasingly need.
Jul 174 min read


Do You Have a Medical Device with Batteries? Here’s The Deadline You Can’t Afford to Ignore!
The clock is ticking on removability, the Battery Passport and due diligence. Here are the deadlines that matter - and the compliance risk if you miss them.
Jun 172 min read


Health for People and Planet?
It is a big claim for a small company. Here is what it actually looks like in practice.
Health for people and planet is Samanea Innovation's ultimate goal - and it is a fair question to ask what that means in practice.
Jun 33 min read


So why Samanea Innovation?
It’s true – it’s certainly not the easiest name to remember or pronounce. But the name holds personal meaning for me – and if you read to the end, you’ll also learn something about my past 😉. Samanea Innovation is inspired by the 𝑺𝒂𝒎𝒂𝒏𝒆𝒂 𝒔𝒂𝒎𝒂𝒏 𝒕𝒓𝒆𝒆. This tree has enormous ecological value: it enriches the soil, supports biodiversity, and plays a key role in ecosystem restoration. For me, it stands as a symbol of collaboration, growth support, and sustainabili
Feb 12 min read


Ecological Sustainability in MedTech Start-ups: Why It Matters
Many thanks to everyone who commented, liked or sent me private feedback to my article: "Why I think reducing plastic waste is important". I am posting the document (Co-author: Tamara Müller) again here for everyone who was not able to download it from the link in the article. In summary - here the reasons why I think that considering ecological sustainability is important for MedTech start-ups: ✅ Environmental Impact: The healthcare sector contributes significantly to global
Sep 18, 20251 min read


Why I think reducing plastic waste is important
It took me some time to decide whether to share this more personal topic here, but – perhaps because today is my birthday – I felt it was the right moment to bring attention to an issue that has become deeply important to me. Those who know me well, or have met me in the past few weeks, know that I spent several weeks abroad this summer with my family. During that time, I had the privilege of immersing myself in local village life and observing a sea turtle conservation proj
Sep 11, 20242 min read
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